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The Rise of Event Management in Saudi Arabia: A Historical Perspective

Adline Media
Feb 21 2024

The Rise of Event Management in Saudi Arabia: A Historical Perspective

Saudi Arabia has always been at the forefront of inviting events, be it corporate gatherings, international summits, cultural programs, or entertainment events. A further significant demand has been observed in recent years, especially after the COVID-19 pandemic. That said, the transformation is originally rooted in the kingdom's historical evolution and vision for the future. Let’s look deep into the rise of event management in Saudi Arabia with a historical perspective. 

The Pre-COVID Boom

Until close to the end of the year 2019, Saudi Arabia has seen a significant rise in the development of the event management industry. It is the diverse landscape of Saudi Arabia that plays a crucial role in attracting events of all types and sizes. That is when COVID-19 hit hard, forcing event management companies in Dammam, Saudi Arabia, to stop social gatherings from weddings to conferences. 

COVID-19 Hits

The event management companies in Riyadh, Saudi Arabia started to face a huge decline, due to the restrictions imposed on large gatherings as a measure to control the spread of the pandemic. As few events and online gatherings became a normal thing, the growth of the industry went down abruptly. Gradually, as the restrictions shifted, the industry, along with the country began to recover. 

Vision 2030: Fuelling The Growth

With Vision 2030, Saudi Arabia has seen a significant increase in the total number of events and visitors during the year 2021, compared to that in 2017. This spike indicates that there is a growing demand for event management companies in Jeddah, Saudi Arabia. The vision’s concentration on the entertainment and tourism sector has helped to achieve this position as a prime destination for different events.

Riyadh Season 2021

With the Riyadh Season 2021, the country was able to regain its prominent position among the top hosts of the world. By organizing a variety of cultural and entertainment programs under the mega event, the General Entertainment Authority was able to showcase the kingdom's ability to host events. With thousands of events attracting millions of visitors, Riyadh Season underscored the immense potential of the Saudi event management market.

Corporate Sector: The Dominating Force

With the refreshment of businesses after the pandemic, the corporate sector contributed largely to event management in Saudi Arabia. Their events focused on networking, seminars, exhibitions, and product launches, which drew a huge number of visitors to the country. 

The rise of event management in Saudi Arabia is a testament to the kingdom's resilience, adaptability, and forward-thinking approach. From historical celebrations to cutting-edge corporate gatherings, Saudi Arabia has emerged as a beacon of innovation and growth in the region. With Vision 2030 charting a bold course for the future, the kingdom's event management industry is poised for even greater heights, offering unparalleled opportunities for organisers, businesses, and attendees alike. Adline Media is your gateway to exceptional marketing solutions including events. We set new standards in event management in Saudi Arabia, promising success, with our tailored strategies and unmatched expertise. Contact us today to transform your presence at Saudi events into a triumph. 

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